Free illustrated books
These books tell Dan Brooking’s full story: why he built the original Circle real-estate app, what it took to finish it, and what he found waiting between a useful tool and the people who needed it.
Book 01 · Expanded edition
A real-estate app that took nearly three years and almost half a million dollars to build was finally ready. The market was not waiting with the door open.
Follow one useful idea from the people, messages, tasks, documents, and proof inside a real-estate deal to the enormous industry that forms around selling an app.
From the book “The little app was finished. The machinery around selling apps was just waking up.”
Book 02 · Expanded edition
The old route tested a product at the customer’s door. The new stack can hide a useful app behind tools, fees, funnels, and noise.
This is the same founder story from another angle: what the old way got right, what modern software makes possible, and why the road still has to lead back to people.
From the book “Useful is still the strongest sales technique.”
About the author
As the founder of Circle the People and creator behind a growing family of focused apps, he began with a major software project: a real-estate transaction app that, by his account, took nearly three years and development costs approaching five hundred thousand dollars to make dependable.
He created Circle the People because building a useful app is only half the work. People also need a clear, secure, direct path to understand it, choose it, install it, and find it again. The goal is simple: keep the machinery around software from becoming more important than the person using it.
See what he is building now