Free E-books

The store isn’t the whole story.

These two free books follow the useful thing after it’s built: the listing, the fee, the machinery, and the clean question that remains when the noise clears.

No email address is required. Download the complete books directly and start reading.

Cover of Little App, Big Store

Book 01

Little App, Big Store

You built the useful thing. Then the store asks you to become a marketer, an analyst, and a growth machine just to be seen.

Being in the store doesn’t mean people will find you. This is the story of what happens after the useful thing is built: the listing, the fee, the machinery, and the second industry that appears just to help the app be seen.

From the book “If The Store is already taking a piece of the sale, why does the app still need a whole second industry just to be seen inside The Store?”
Cover of Old Versus New

Book 02

Old Versus New

Before the dashboards and funnels, there was a direct test: did the thing work, and did people come back?

A door-to-door route, a modern stack, and the question underneath both: does the product work, do people use it, and do they come back?

From the book “If the product didn’t work, the route died.”

From the founder

These books are part of the same work as the tools.

They come from building products, paying the fees, trying to be seen, and realizing that the useful question is still the oldest one: does this help a person enough that they want to use it again?

Keep reading the Circle Story