The Story Behind Circle: A Solution Born from Frustration and Innovation
Circle was born out of frustration — and a deep desire to solve a real problem in the real estate world.
Dan Brooking, the founder of Circle, spent years watching his wife, a dedicated Real Estate Agent, struggle with the constant miscommunications that seemed unavoidable in real estate transactions. The endless phone calls, scattered emails, and missed updates created stress for everyone involved — clients, agents, brokers, and lenders alike.
Determined to find a better way, Dan explored countless collaboration tools. But these so-called solutions brought their own headaches — complex interfaces, steep learning curves, and high costs. Instead of saving time, they demanded more of it. Worse yet, none of these tools were built with real estate agents in mind.
That’s when Dan took matters into his own hands.
Drawing from his business expertise and inspired by his wife’s challenges, Dan envisioned a platform that was simple yet powerful — an app that anyone with a smartphone could use right away. He wanted a tool that wouldn’t just connect agents — it would empower them.
During development, Dan didn’t work in isolation. He actively consulted with dozens of industry professionals: Agents, Broker/Owners, Lenders, Transaction Coordinators, and Managers. Their feedback was clear — they wanted an affordable, easy-to-use solution that increased productivity, enhanced efficiency, and fostered accountability.
That’s exactly what Dan built — and Circle was born.
Rooted in Southern California — a hotspot for both tech innovation and real estate — Circle the People Inc. is uniquely positioned to understand the fast-paced demands of the industry. The result is a seamless platform that helps Agents manage transactions efficiently while keeping Buyers and Sellers informed every step of the way.
But Circle is more than just an app — it’s a movement. A tool designed to bridge the communication gap that too often derails transactions. A platform built to create smoother experiences for all parties involved.
With its user-friendly design, powerful features, and real-time updates, Circle isn’t just a tool — it’s a game-changer for agents serious about thriving in today’s competitive real estate landscape.
Circle the People Inc. isn’t just building software; they’re redefining the way real estate professionals connect, collaborate, and close deals.